New Delhi, October 26, 2016: Incepted with the vision of delivering value, DTDC, India’s leading logistic solutions provider is a partner of NorthEast United FC in the third season of the Hero Indian Super League. Celebrating the stories of people working as the backbone of Club, NorthEast United FC has decided to launch a campaign recognising the efforts of those who are pillars of the club in various departments such as operations, pitch maintenance, hospitality etc. Further commenting on the association, ArdeshirJeejeebhoy, Director of Football for NEUFC said, “It has been an enriching experience, associating with DTDC for the current season of Hero ISL. Our campaign endeavors to celebrate the dedication and sincerity of the people working off-ground. Their contributions have been significant in the team’s fantastic performance as of yet and we cannot thank them enough for it. We feel that they truly "Deliver Value" to the Club.”Commenting on this novel initiative, Mr. Abhishek Chakraborty, Executive Director for DTDC Express Limited said, “DTDC is a brand that is built on a ‘Humane Ethos’. Therefore, we value the tremendous contributions of every individual who works selflessly behind-the-scenes to ensure a flawless execution of the tasks off-the-ground. ‘Delivering value’ is not just our tagline but a way that defines every employee and their aspirations at DTDC. It is our absolute privilege to partner with NEUFC at the Hero ISL 2016 to honour such unsung heroes of the game.”Owned by John Abraham, NEUFC is currently second in the rankings of Hero ISL 2016. Their next matches are against Atletico de Kolkata on 28 October and Mumbai City FC on 5 November, both in their home ground, Indira Gandhi Athletic Stadium, Guwahati.About NorthEast United Football ClubNorthEast United FC led by actor/ producer John Abraham, secured the North-East franchise because the region is the epicentre of footballing talent in the country. Thus on 13th April 2014, the Club, which encapsulates all eight states of the north-east, was conceived. It was a historic moment in Indian football as NorthEast United FC became the first team in the world to have a representation by region, rather than representation by city. We feel an immense amount of gratitude and responsibility towards our fans, especially in the north-east region.The crest of NorthEast United FC was designed keeping the ethos of the club in mind. It features 8 stars at the top, representing each state of north-east India.