Guardian Healthcare, leading retailer and master franchisee for GNC India, becomes Official Nutrition Partner to NEUFC

October 12, 2018


Guardian Healthcare to assist and take care of health, wellness and supplementation needs for Northeast United FC.



Guardian Healthcare, one of the largest health & wellness supplements retailers in India, announced it will be the Official Nutrition Partner for the NorthEast United FC’s (NEUFC) 2018/2019 Indian Super League season. As part of this partnership, GNC products will fuel the athletic performance of the team throughout their entire training process.



“We believe that supplements, along with proper nutrition, are essential and important to maintain a healthy lifestyle,” said GNC India CEO, Shadab Khan. “To lay the foundation for ‘Live Well’ among Indian consumers, we identified four building blocks of nutrition - Multivitamins, Omega-3 fatty acids, Proteins, and Probiotics to fill the gaps in a person’s daily diet.”



GNC’s products will add credibility in labelling, ingredient safety and product potency, all while remaining on the cutting-edge of nutritional science. By taking care of the athletes’ health and supplement needs, the products  will enhance the team’s performance and prevent injuries.



"Professional footballers display tremendous athleticism and train incredibly vigorously. We are proud to be partnering with NEUFC for the 5th season of the ISL and will look at leveraging our expertise to provide the team with the highest level of nutritional support,” Mr. Khan added.



A representative from NEUFC said “GNC is known to fuel the performance of athletes around the globe with their endurance, hydration and recovery products. We are incredibly excited for this partnership, and are confident that their support can help enhance our ability to compete at the highest levels throughout the league and maximize performance.”



Built on over 80 years of superior product quality and innovation, GNC is committed to help Indian consumers better manage lifestyle issues such as fatigue, stress, vitamin deficiencies, and cholesterol amongst others through the principles of ‘Scientific Nutrition’.



About GNC India


GNC, headquartered in Pittsburgh, PA is a leading global specialty health, wellness and performance retailer. GNC is the world's largest company of its kind devoted exclusively to helping its customers improve the quality of their lives. In India, Guardian Healthcare is the master franchisee for GNC LiveWell™, with exclusive distribution sales and marketing rights along with the right to locally manufacture. Guardian Healthcare Services Pvt. Ltd. is also India’s largest growing chain of Health, Wellness and Beauty stores with over 50 Guardian Pharmacy stores in India.

GNC offers a premium assortment of health, wellness and performance products, including protein, performance supplements, weight management supplements, vitamins, herbs and greens and wellness supplements.


The Company's foundation is built on 80 years of superior product quality and innovation. From scientific research and new product discovery to the manufacturing and packaging processes, GNC takes pride in taking a rigorous approach to ensuring quality.


GNC has more than 8,600 locations, of which more than 6,700 retail locations are in the United States and franchise operations in approximately 50 countries. At GNC LiveWell™, your health is our priority. Their commitment to quality extends to their interactions with you in their stores and after you buy their products. They extend their quality commitment to you by offering nutrition advice, 7 days a week consumer helpline to service consumer queries and their website ( for the convenience of buying online.



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